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By Brook Furniture Rental – http://www.bfr.com

Brook Furniture Rental recently attended the 2016 AIM Conference in Huntington Beach, CA as both a sponsor and exhibitor. This year’s AIM theme, “The X Experience” focused on how to improve the user experience of apartment prospects and residents. As promised the conference featured many of the industry’s foremost experts including, Key Note speaker, Adam Alter, author of the New York Times Bestseller “Drunk Tank Pink” and professor at NYU’s Stern School of Business who discussed the impact that specific features can have on apartment renters.

The Apartment Internet Marketing conference is the only multifamily industry conference that provides educational information on internet marketing, social media and technology. Attendance is limited to executives who own and operate multifamily communities and conference sponsors.

As an exhibitor, Brook was excited to promote their mandate in building long term relationships with the communities they service as part of the Brook Advantage Program.

One of the most anticipated events at the AIM Conference is the Video Awards. This year’s winner was Alliance Residential with a parody on Adele’s hit, “Hello”. It is both entertaining and innovative!