By Brook Furniture Rental – www.bfr.com
There was a time when it would have been difficult to find an apartment that allowed pets, but all that’s changed. Today, more than 70% of apartment renters own pets, with cats and dogs being the most popular. The trend has forced many communities to invest in pet-friendly amenities over the past 10 years in order to attract animal-loving residents and differentiate themselves in a competitive market.
Being a pet-friendly community is much more than just allowing pets, though. Residents are looking for specific features that will enhance the pet ownership experience and their daily social interaction.
The Wave Apartments in Seattle offers two dog runs and a Paw Spa.
According to research conducted by the National Multifamily Housing Council, residents are looking for apartment communities that cater to pets by offering amenities like dog parks, exercise and washing stations, doggy day care, yappy hours, and even pet treats in the lobby.
For residents, pets are part of the family, and most owners will invest in higher living expenses to keep them happy and healthy. A 2014 survey on pet products and services by market research firm WSL, found that 81% of respondents spent more or the same on their pets even in times of economic trouble.
Though the cost to install such amenities as roof top dog parks and washing stations can be extensive, apartment owners are finding that offering pet-friendly amenities can also add to the bottom line. It is not unusual for a community to charge residents extra monthly fees, non-refundable deposits, and pet floor premiums. For a resident, it’s worth it. Having on-site animal amenities offers residents not only convenience, but a much more enjoyable lifestyle with their pet.
But with all this animal love, will some communities carve out a market niche by becoming “Pet Free?” The story is yet to unfold.
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