By Brook Furniture Rental –

It’s no secret that social media has become a major marketing strategy for the multifamily housing industry.

Facebook and Twitter accounts have become the norm in promoting a community’s personality, providing relevant information, and connecting with current and future residents. Though it seems that a new social platform is born every day, Instagram, the online mobile photo, video-sharing, and social networking app, has taken a firm hold as one of the top three.

Over 400 Million users!

Instagram boasts some pretty impressive statistics, with over 400 million users and an average of 80 million photos posted every day. Businesses have taken note of the incredible popularity of the social network. Currently, 48.8 % of major brands on are on Instagram, with a prediction that this will rise to 70.7% in 2017. Why? Engagement with brands on Instagram is ten times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter.


While Facebook offers a more personal and informative platform and Twitter is ideal for newsworthy updates, the highly visual structure of Instagram takes advantage of photo and video sharing – one of the most popular trends of our times.

Instagram is perfect for promoting physical products, but it is also a powerful tool that multifamily properties can use to develop a community brand, increase awareness, connect with residents, and gain new lease-ups.

If you haven’t yet added Instagram to your social marketing mix, here are a few tips to get you started.

  • The best thing about Instagram is that is so simple and fun to use. Once you have downloaded the free app and set up your account, you simply snap your photo, add your caption and hashtags, and share! Instagram also offers some simple editing tools and interesting filters that can be used to enhance your photo before you post.
  • As well as sharing photos and videos to Instagram, you can also instantly share them on your other social accounts, such as Facebook, Twitter, Tumblr, Flickr, and Foursquare all at the same time right from the app.
  • One of the most crucial elements of marketing with Instagram is the use of hashtags. By hashtagging your property’ s name, as well as connections and keywords related to your community, you can increase user interaction, and the number of views, likes, and comments your posts will receive. Though you can use up to 30 hashtags per post, research says seven hashtags generate the most engagement.

Promote Your Property:

Whether it’s photos of your signage, amenities, landscaping, outdoor patios, or your available units, Instagram can give potential tenants an engaging experience as to the value of your community. Remember, a photo of a vacant apartment is not going to cut it. To inspire potential tenants, consider pictures of a furnished model suite and the floor plan that can better showcase the space and layout.


Introduce Your Team:

One of the best ways to connect with your target audience is by creating a relationship. Photos or short welcome videos from your team members is a warm and fun way to introduce the customer service and “vibe” of your community. You can even get your residents involved by asking them to post selfie pics. Every picture tells a story of the lifestyle and culture you want your brand to convey.

Feature the Community:

Emphasize the type of lifestyle your community offers by posting photos or videos of nearby parks, local restaurants, festivals, and ongoing sports events with relevant hashtags for a larger audience reach. By developing a dynamic, exciting Instagram presence, you can gain more followers and reinforce your brand against the competition.


Do you have a leasing promotion or event you want to promote? Though Instagram does not allow active links, you can add “poster like” images with text overlays to get your message across.

Showcase Events:

Instagram is the perfect social platform to showcase community and resident events. From pool parties, barbecues, block parties to charity drives, your mobile phone can capture the excitement as it happens.


Across the USA, multifamily housing communities count on Brook Furniture Rental to provide high quality, stylish furniture for model suites, lobbies and common rooms backed by superior customer service. View our ebrochure or visit our website for more information.

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