By Brook Furniture Rental –

Staging sells. For realtors, home sellers, and property managers, professional home staging services have become a vital necessity for wooing potential buyers and renters. The art of staging has evolved over the years, moving beyond de-cluttering and decorating to become an important and advanced process.

Recent studies prove that home staging has an impact on how buyers and renters perceive a property. In the visual world we live in, it is easy to understand how the bar has been raised when it comes to marketing a home. Property staging can transform the ordinary into the exceptional, presenting the latest trends in contemporary design, layout, and style with the goal to make buyers and renters fall in love. So, what are some of the key secrets of professional home stagers? Here are a few pointers to consider when staging your home or apartment.

Nice and Neutral Staging Furniture

The key to staging any apartment or home is to appeal to the largest number of prospects available. Unless the target for the property is a very specific demographic, most professional home stagers will aim for a neutral look and feel. When painting walls, using a warm hue is an excellent first step in creating a relaxing, yet classic, statement for a room. The same holds true when renting home furniture for a property.

Though there are numerous styles available in fabulous colors, a neutral grouping in beige, gray, or white will be pleasing to almost everyone and can be easily enhanced will coordinating pillows, tables, and accent chairs to add as much flair as you want. Remember – less is more. A few select pieces and accessories correctly placed is a winning combination in creating a setting that will appeal to many, as well as offer a nice flow in and around the space.

Bold Accent Pieces

Though using a neutral palette is a safe mode of home staging, mix the decor up with a few bold accent pieces in darker hues to add depth and interest to the design. Use fun throw cushions and accessories to enhance the overall style and decor of the room.

Create a Focal Point with Staging Furniture

Some rooms have a natural focal point, such as fireplace or window, that professional furniture stagers can use as the base for arranging the furniture layout of the room. For many other rooms, a central point is created by assessing where your eyes naturally fall when you enter the space. Large pieces of art create a statement and work to solidify the other furnishings and decor. Don’t be afraid to experiment with modern approaches to achieve a clean urban feel.

Beautify with Bedroom Staging Furniture

Nothing is more inviting than a beautiful bedroom setting featuring dreamy, luxurious linens and furnishings. Bedrooms are paramount to prospective buyers, so home stagers pay particular attention to increasing the aesthetic appeal of the decor. One of the biggest problems is dealing with outdated or mismatched furniture and rugs. If you want to impress buyers, invest in renting bedroom furniture, linens and accent pieces that will deliver that “wow” factor. Adding greenery and flowers is always a beautiful way to enhance the overall ambiance of the room.

Set The Table

Whether it’s a formal dining room, eat-in kitchen, or a breakfast bar, a simple place setting adds a sense of “home” to an empty table top. Keep it simple with every day, tasteful displays and a lovely bouquet of fresh flowers.

The Right Home Staging Accessories

Accessories can make or break a room. The key is to discriminate with a few choice pieces that work will the style of the decor. When dealing with placement, working with three staged items or clusters of threes tend to be more appealing to the eye. Rather than lining a trio of accessories in a row, assemble them in a triangle effect and experiment with varying colors, textures, and shapes, such as metallic, glass, and ceramics. Be sure to vary the height and width of accessories, with the largest behind and the smallest in front.

Let There Be Foliage

The one thing you can expect in a staged home or apartment is fresh flowers. A large bouquet in the living room will bring warmth, freshness, color, and aroma. Get creative with other foliage throughout the house, such as small potted plants and topiaries. You don’t have to spend a fortune on expensive arrangements; instead, pick fresh flowers from your garden, or add seasonal foliage to create attractive, natural displays.

Lighting Equals Home Staging Ambience

Developing a sense of ambience is essential in home staging and lighting is the most important element in providing a warm, welcoming feeling. Great lighting is achieved by working with different types of fixtures either task or style related. A fabulous chandelier over the dining area, floor lamps, and table lamps can all collaborate to provide the required light and develop a sense of ambiance for the space.

Use Rugs Strategically when Staging a Property

Not too big, not too small, and not too many is the key to decorating with area rugs. Choose a rug that is proportionate to the space you want to define. The purpose of area rugs is meant to bring warmth and style to an area of the home and compliment the furniture decor, so don’t overdo it. If you have beautiful hardwood floors, show them off!

Don’t Buy – Rent Staging Furniture Today!

What’s the top secret of professional stagers? They rent home furnishings and decor from Brook Furniture Rental. For professional stagers across the nation, the Brook name has become synonymous with high-quality, contemporary furniture and accessories, plus exceptional customer service.

If you’re considering a staging project, visit our gallery of room settings  or call us at 877.285.7368 to discuss your needs with one of our professional team members.

Images: Brook Furniture Collections



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