By Brook Furniture Rental -

For a new multifamily housing development, pre-leasing is one of the most important objectives there is. Amid the hardhats, dirt, and noise, your job as a property manager is to create a compelling future vision of what is to be and convince prospective tenants to buy into your story. A successful launch relies on many factors, from meeting construction targets and selling a lifestyle, to developing a comprehensive marketing plan that will ensure the required occupancy.

Here are a few pre-leasing marketing tips to consider when developing your strategy.

Create a Buzz:

The number one priority in pre-leasing a new multifamily housing community is to get it noticed. In our social society, this means developing an active online presence. It is essential to create a branded, responsive website or landing page that can serve to capture leads when prospective tenants are looking online.

Besides floor plan layouts, completed models, and information on amenities, be sure to include images of the lifestyle you are targeting, such as community features, parks, shopping, and restaurants. Invite prospective tenants to enter their email on your website to receive ongoing updates about your community.

The next critical step is to create a social strategy. Facebook, Twitter, and Instagram are popular vehicles that enable you to post ongoing updates, photos, events, and also build relationships with your target market. Your web identity and social networks will be your most powerful marketing assets, and should be promoted on your printed materials, banners, flyers and business cards.

Advertise Your New Multi-Family Community:

Social networks are an effective and inexpensive way to get the word out about your new apartments. However, you can further your reach by combining a paid online advertising plan utilizing Google AdSense to secure a top position in online search results. Besides your traditional brochures and apartment search websites, you can attract physical passer-bys with exciting, on-site signage and banners at the entry, as well as billboards on highway venues.

Think strategically about your messaging regarding what features are going to attract your target the most, be it a lifestyle, model sizes, or even pre-leasing promotions. Watch your lead indicators and adjust your messaging accordingly.

Connect with the Neighborhood:

Get to know the established businesses in the community where your target demographic frequents, such as restaurants, coffee shops, gyms, and bookstores. Explore advertising and sponsorship opportunities with the merchants, such as offering referral fees, distributing flyers, or sponsoring discounts on food or drinks that can be promoted within their establishment and on the merchant’s social networks. In return, offer to include merchant coupons in your new resident packages, as well as the opportunity to network at future resident events.

Get Networking:

One of the most productive ways to get the word out is to hold a co-sponsored Brook Connect Event at a local venue or on-site if available. Brook Furniture’s Advantage Program provides new communities with established networking methods designed to gain new lease-ups.

A Brook Connect Event offers you the opportunity to introduce your community to relocation companies and local real estate professionals, as well as increase your referral base for potential leads.

Set up Tours for Model Suites:

No matter how effective your marketing plan is, you still have to impress potential renters with the actual rental units. It’s a proven fact that many apartment hunters find it hard to visualize living in a vacant space, resulting in lost opportunities for occupancy. New developments in the midst of construction with unfinished amenities focus on the best way to promote their community with furnished model suites, from expensive penthouses to hard-to-rent floor plans.

Not only do these produce a WOW factor with prospective renters, but furnished suites can be used on your marketing collateral and social networks. Research shows that staging produces faster lease-ups, better tenants, and premium rents. In a competitive rental environment, savvy property managers are looking to furnished model suites as a necessary element of their pre-leasing strategy. No company does it better than Brook Furniture Rental, when it comes to providing quality, style, and professional furniture rental solutions and services for multifamily housing model suite staging.

The Brook Advantage Program is about partnerships. One of Brook’s mandates as a furniture rental company is to work with our partners to help them succeed. That means leveraging our networks and providing professional assistance and advice, as well as supporting our partner’s promotion and awareness programs.

Contact Brook Furniture Rental today to learn more about our Model promotion currently available through April 15, 2017. With every paid model suite installation, we will conduct a professional photo shoot and produce a valuable Welcome Home book to promote your furnished solutions to your potential tenants in need of a furnished apartment. Check out some of our customer success stories to see how it can work for you!

Learn more about how your property can put the Brook Advantage to work for you or contact us for more information at 877.285.7368





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