By Brook Furniture Rental – www.bfr.com

Video is everywhere. It is naturally engaging, and in a world of information overload, video has risen to become one of the top marketing strategies of choice. Video is a major facet in building customer relationships, lead generation, and converting buyers.

In fact, 87% of online marketers use video content. With 91% of apartment searches today beginning online, landlords and property managers are turning to the digital world to market their communities, and video is playing a major role.

 Video is a powerful way to tell your community story .

  •  Convenient

Everyone hates to waste time. One of the beauties of Brook video tours  is that you can send them to prospective tenants who inquire about your community. If they request to schedule a showing, you will know they are genuinely interested. Research shows that 92% of users confirm that watching a video is helpful in their decision-making process.

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  • Increased exposure

Social media has evolved over the past few years to become one of the most powerful marketing tools and strategies. Online users are spending more time on social media than ever before, and research shows that Facebook alone has more than 8 billion daily video views. When you put a property up for lease, you want to get as much exposure as possible. Posting an apartment tour video to your social media channels can strengthen your brand, increase your popularity, improve organic search, and ultimately, lead generation.

  • Easily shareable

One of the major advantages of video tours is that they can easily be shared. Prospective tenants can effortlessly interact, share, and recommend your property video with their friends from social media sites and YouTube, increasing your occupancy rates. And don’t forget mobile. 92% of mobile viewers share videos with friends and family.

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  • Competitive Advantage

Though video is an incredibly powerful marketing tool, many property managers are not taking advantage of the benefits of using video to market their communities. Using video as part of your marketing mix can not only strengthen your brand identity as a forward-thinking community, but give your listings exposure above the competition.

  • Increased Search Engine Rankings

Search engines love video, specifically Google. Forrester research found that placing a video on a web page is 57% more likely to appear on the first page of Google. These percentages are constantly changing, but one thing is clear: video increases the searchability of your content.

  • Effective Email Marketing

Marketers consistently rank email marketing as one of the most effective tactics available. By including a video tour in your email marketing efforts, you can increase your click-through rate by 200-300%.

Video Statistics – Hubspot

How Can Brook Help!

One of the features of the Brook Advantage Program is specifically designed to help your community get as much exposure as possible. Brook Promotes not only produces co-branded print and digital brochures with professional photography, but also a video of your model suite and amenities that you can easily market on your website, social networks, and to prospective tenants.

To view samples of Brook Model Promotion Videos, click videos on our social hub.

For more information, visit the Brook Advantage Website, or contact us at: 1.877.285.7368